Pan European Networks - Horizon 2020 - page 166

W
ater is a vital resource and it is used every day,
by everyone. But we are using too much, too
quickly. If the increasingly limited resource is to
be used effectively, people must start reducing their water
consumption. Average water use is underestimated by most
people. When it comes to overlooked sources of high water
consumption in the home ecoBETA A/S is addressing the most
common – flushing toilets. With innovative water-saving
technology, the company aims to start making people aware of
just how much over-flushing can cost.
Here, ecoBETA answers various questions about this
increasing water consumption, how we might start to reduce
our usage, and how ecoBETA products could be the first step
in the right direction of conservative water use.
What are the main challenges regarding reducing
water consumption in Denmark, wider Europe and
the world today?
The pressure on our water resources is one of the 21st Century’s
biggest challenges. Reversing this development requires
collaboration across fields of expertise,
behavioural changes and political reforms.
Although only 10% of the world’s water
consumption is for domestic use in
households and small scale businesses, the
global trend of population growth and
expanding urbanisation increases the
demand for water in urban areas and has
put water conservation squarely on the public agenda.
With the goal to reduce water consumption
per capita,
government entities in many parts of the world have turned to new
pricing structures, rebate programmes and the implementation of
water meters to motivate users to decrease water consumption.
Households and businesses are key end users of publicly
supplied water and can play a vital role in reducing water use by
adopting conservation habits and installing water efficient
appliances and devices to help save water during daily activities.
Studies show that people in general underestimate their water
usage – and drastically so when using the toilet. About two thirds
of a typical family’s water use is attributable to the bathroom, with
toilet flushing accounting for 30% of the household use.
The main reason for targeting toilets to reduce water demand is
that they are used daily, and the yield is more accurate than
with other devices. One flush is one flush and will not change
over time.
Encouraging end users to conserve water by using it effectively
can have a huge impact on curbing water use. As water shortages
continuously become more acute, it is a consolation to note that
there are already means to substantially reduce water use that
are easily available to households and businesses.
What are the main aims of ecoBETA, and how has
the company developed?
Established in 1999 in Denmark and represented in 18 countries
around the world, ecoBETA A/S is at the forefront of water-saving
innovation, conserving our most precious resource – water – by
eliminating the over-flushing of toilets.
Our aim is to raise awareness of water conservation and to reduce
water consumption by delivering water efficient, cost-saving dual-
flush solutions for use in homes and businesses.
Lisbeth Sylvestre of ecoBETA
®
answers questions about the growing issue of
rising water consumption and how the ecoBETA dual flush can be of benefit in
addressing this issue
Conserve and consume
166
I S S U E S I X
H O R I Z O N 2 0 2 0 P R O J E C T S : P O R TA L
P R O F I L E
S O C I E TA L C H A L L E N G E S : E N V I R O N M E N T
In the UK, several ecoBETA valves and retrofits have been granted the
Waterwise Recommended Checkmark, signifying that the products are
recognised as efficient water savers
Lisbeth Sylvestre
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